Can You Send a Link to Request a Review on Amazon

In recent years, Amazon has consistently made it harder for sellers to seek out customer feedback. Over and over, it has introduced complex policy changes that restrict how sellers can asking reviews. Only, in 2020, Amazon bucked this trend with the introduction of its Request a Review feature.

Here'southward everything sellers need to know most earning reviews through this new and official aqueduct.

Why Amazon sellers need reviews

In its own policy, Amazon highlights the importance of product reviews. They allow customers to learn more almost a product and brand informed purchases, it says. It likewise suggests that reviews can help sellers improve their product offering.

Across this, client reviews can also:

• Increase sales: Recent data shows that when a seller's Amazon rating increases from iii stars to 5 stars, conversions increase past 12%
• Amend Amazon rankings: WordStream points out that products at the peak of Amazon's search results tend to have lots of reviews
• Help sellers win the Amazon Buy Box: Amazon'due south algorithm factors in how many reviews an account has received
• Support healthier margins – Many customers are willing to pay more than for products that have positive reviews

Why the Amazon Request a Review button is then important

In one case upon a fourth dimension, Amazon encouraged sellers to proactively reach out to customers with personalised messages. They could send helpful production information and polite review requests.

But some sellers abused the organisation, then Amazon began to introduce tough restrictions. For example, it banned incentivised reviews and created strict communication rules (Forbes provides a complete history of every change here).

Near recently, Amazon stopped sellers from responding to reviews and ended its 'Early Reviewer Program'. The latter was ane of the just official ways for sellers to obtain reviews for new listings.

As a result, many sellers now believe it's impossible to legitimately request reviews. Amazon's confusing, conflicting, and changeable rules are a minefield, but it is clear that the new Amazon Request a Review button provides sellers with a complimentary and foolproof way to request reviews without breaking whatsoever rules.

How to ask for a review on Amazon in 2022

The Request a Review feature provides sellers with a safe way to enquire customers for product reviews and seller feedback.

It is completely compliant with Amazon's policies, then y'all'll never be penalised for using information technology. This feature is distinct from Amazon's Buyer-Seller Messaging, and then even sellers that accept been banned from sending proactive messages can use it.

With the Amazon Request a Review feature, a generic email can be sent to each client through Amazon. Your product'due south name and epitome volition appear alongside the Amazon logo and customers are invited to submit feedback about your product or your performance as a seller.

Sellers tin can send these requests in two ways:

1. Manually send review requests 1 by one

Y'all can ship requests from within your Amazon Seller Primal account. But you'll need to send an private request for every single society.

To practise this, log into your account and go to the 'Order Details' page of the club you'd like to follow up on. Here, next to the 'Refund Order' button, yous'll run across the 'Asking a Review' choice.

Click this push and and so click over again to confirm your decision. Amazon volition so send a generic review asking to this client in their preferred linguistic communication. This option is simply available 5-30 days afterward an order'south delivery date. If a client has already left a review, the asking won't send.

This manual method works for sellers who process a small number of orders, just busy sellers should read on.

2. Automating the procedure

Sellers can also apply an external tool like eDesk Feedback to relieve fourth dimension and trigger requests automatically.

With just one click, sellers can send a review request to every customer. They tin can likewise opt to send emails at precise times or for specific products.

Considering these requests officially come from Amazon, sellers tend to meet a dramatic surge in incoming reviews. eDesk's data suggests that reviews increase by an average of 52% in the first 15 days.

What are the alternatives?

The Amazon Request a Review feature comes with some limitations. Sellers tin't customise their letters or view open rates, for example. But considering these official emails offer high response rates and are 100% compliant with Amazon policies, we recommend using them.

According to Amazon'south communication guideline updates, it is however possible for sellers to send review requests through Buyer-Seller Messaging, merely it's discouraged.

Sellers who breach Amazon's communication guidelines or review policies tin can confront serious consequences. Attempts to dispense customer reviews can issue in the permanent delisting of a product, the loss of selling privileges, or even legal action. (Amazon has sued over a m fake reviewers).

It'south likewise worth noting that Amazon only allows sellers to request feedback in one case. And so cull betwixt the Amazon Request a Review feature and Buyer-Seller Messaging. Don't asking reviews with both.

eDesk users can switch on automatic Amazon review emails with just 1 click. They also benefit from a centralised customer service solution that empowers fast responses to all market place letters.

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Source: https://www.edesk.com/blog/amazon-request-review/